We are building the operations layer social commerce teams were forced to invent by hand.
Most stores selling through chat already have demand. What they lack is a clean system for routing conversations, capturing order intent, and handing work off without losing context.
The short version
Customers already buy in DMs. Sellixa makes that operationally sane.
The goal is not to force buyers into a different channel. It is to give retail teams a better system behind the channel that already converts.
Operations before theatrics
The product is focused on the real handoff points that cost stores revenue: repeated questions, missed DMs, draft order capture, and review.
Social-native and multilingual
Sellixa is shaped for the reality of MENA retail, where Instagram and WhatsApp are storefronts and language can shift inside the same thread.
Human control stays intact
AI prepares the work. Humans approve the move that commits revenue. That keeps adoption high and failure costs lower.
What the team cares about
Make the sales desk faster without making it fragile.
Social commerce teams often live in a broken middle ground: the volume is too high for manual reply alone, but the workflow is too nuanced for a blind autopilot bot.
Sellixa is designed for that middle ground. It brings structure to the conversation, keeps the operator loop intact, and makes order intent easier to capture before it gets lost in a thread.
Where we want to be best
- Arabic-first retail operations
- Draft-order review workflows
- Cross-channel team inboxes
- AI that escalates instead of improvising badly